The subtext here = ‘the color of your life fuels our ap’ which is very gettable and likable in a ‘Facebook Friends’ campaign kind of way… which, at the time of writing, has 45k+ comments attached to it, mostly users begging Instagram to bring back the old logo + other people telling those people to get over it. (Link in bio)Ī video posted by Instagram on at 10:00am PDT The Instagram community has evolved over the past five years from a place to share filtered photos to so much more - a global community of interests sharing more than 80 million photos and videos every day. We have a new look! Earlier today we announced an updated icon and app design for Instagram, inspired by the amazing things you do. On the instagram ap there is a video that not-so-subtly explains where the ‘rainbow’ fits in to the whole thing: …and on the instagram blog, a 55 second video tells the story in the way only Instagram should… with images.

“The Instagram logo and design was beginning to feel, well… not reflective of the community, and frankly we thought we could make it better” In a post on Medium instagram explains what went into the new logo, saying: Instagram, one of the 10 most popular apps, with over 4 million users is back in the news again this week for the unveiling of the new logo.

When Facebook bought Instagram for $1 billion four years ago, we all wondered when the corporate slide into monetizing would begin…īusiness all had a minor freak-out when the announcement came in March, that like Facebook, our pages ‘reach’ in the Instagram feed was going to have limits and Instagram users started to panic, assuming this was the beginning of the end of this platform we love.

Cool instagram logos